I will be evaluating Lil Wayne the rapper. he deserves merit because he is arguably the best and most popular rapper alive today. He makes hit song after hit song, and appears in photos everywhere. all over the Internet, television and magazines. the criteria i will be evaluating him on is as follows.

Public Image- how Lil Wayne is viewed in television, the newspapers, radio, and magazines. do they portray him as a good person? successful at what he does ? with Lil Wayne being on the front of so many magazines do these companies think that highly of him to make him the face of that specific issue? with trouble with the law how is that portrayed by the media?

Fan Base- how large is Lil Wayne's fan base? how does his fan base compare to the fan base of say another top music artist? what are some things his fans say about him? why is it that his fans like him so much? the relationship that Lil Wayne has with his fans and how close his fans are to him?

Record sales- what are his record says upon a new release of an album? how many albums and mix tapes have Lil Wayne released? how many of them went platinum? what is his yearly earnings solely off of record sales.

Variety of listeners- what type of people listen to Lil Wayne's music? is it young kids? or does he have listeners of all ages? is it usually African American people or all races? what are the percentages of each? what is his international listeners like? large amount or no as much?

Back round- who is Lil Wayne really? where did he come from, was his life a struggle, how did he make it? who helped him along his way? who are the people that he keeps around him now? producers, entourage?